.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech startups, once adapted to getting billions in financial backing each year, have brought up virtually $360 thousand up until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That stagnation is because of market saturation, improved regulative tensions, as well as economic uncertainties.ADWEEK spoke with 5 VCs who remain to buy adtech companies, regardless of these problems, about what they are actually searching for as well as what they avoid. Perhaps unsurprisingly, these financiers are targeting chances in privacy-focused innovations and also industry-specific places such as linked TV.